Wednesday November 18, 2009
U.S. Candy “Huge Hit” In Dubai
Dubai, UAE — The NCA hosted its first USA Pavilion at Sweets Middle East in Dubai, UAE, attracting buyers keen on American candy products.
NCA Senior Director of International Trade Services Karen Horan explains local store tours were conducted in several classes of trade in addition to organized face-to-face meetings between buyers and eight exhibiting suppliers. The director of the local Agricultural Trade Office also held a special meeting to discuss the intricacies of the Middle East market for potential exporters.
“U.S.-made confectionery was a huge hit for buyers this year,” says Drew Cohen, vice-president international sales for World Confections, Inc. “Everyone wants a little piece of Americana, so being under the American flag at the show not only helped us grow our sales, but satisfied the needs of consumers right now in the Gulf region.”
Hillside Candy Co. President Ted Cohen, who showcased sugarfree and organic items at the show, adds: “The quality and quantity of buyers was excellent and continues to build momentum for awareness of U.S. candy.”
The three-day event, held November 2 to 4, was co-located with Sweet & SnackTec Middle East, and was said to have drawn 4,786 trade visitors and exhibitors from more than 35 countries.
It is organized by Koelnmesse GmbH in cooperation with the hosting venue, the Dubai World Trade Center. In 2010, Sweets Middle East is scheduled October 31 to November 2.