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Frito-Lay To Distribute Matador Brand
Posted By master On June 15, 2009 12:00 AM In | No Comments
Plano, TX — Beginning August 17, the Matador by Jack Link's brand from Link Snacks, LLC, will be distributed by Frito-Lay North America, Inc. through its Direct Store Delivery system. At that time, six additional SKUs will be added to the brand that already includes one-ounce original meat stick singles.
Link's direct sales and distribution partners will continue to handle the Matador brand until Frito-Lay assumes operations.
“We're looking to get Matador to the masses,” says Bret Ocholik, Link's vice-president of marketing. “And Frito-Lay is the perfect partner for that.”
Frito-Lay's Katherine Ritchey, communications director, says the partnership allows Link to reach more retailers and consumers with its new brand, and serves as an example of Frito-Lay's continued commitment to help grow the meat snack segment.
Matador is targeted at “young adults with action-driven lifestyles,” and the company has planned an advertising campaign centered around action sporting events that feature BMX, skateboarding and snowboarding. Five-second tags promoting Matador will be added to the company's “Messin' with Sasquatch“ TV commercials in the coming weeks.
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